Neiman Marcus Cashmere Collection

Written By Chang Do

“Neiman Marcus Cashmere Collection” is the private label brand project I did market research from the POV of a Private Label Team for a multi-brand retailer, providing critical insights to guide the company's seasonal collection development.

Outcome: Delivered a comprehensive analysis of the retailer’s history, mission, and target customer, followed by an in-depth exploration of a selected Private Label brand, including its brand identity, purpose, and positioning within the overall merchandise assortment. Through a detailed mood board, customer persona, and seasonal concept, I identify five key seasonal items. Lastly, I did a competitor analysis, supported by product examples, to contextualize the brand’s market presence.

Role: Fashion Merchandiser

Category: Fashion Strategy, Fashion Merchandising, Private Label Development

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Chang Do
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