imperfection

This project focuses on revitalizing Rory William Docherty - a New Zealand fashion brand by incorporating original print designs into a capsule collection for Spring/Summer 2026.

Concept: The Imperfection is a capsule collection for Rory William Docherty Spring/Summer 2026, inspired by the art of imperfection—Wabi-Sabi—and nature, featuring lilies flowers, and a marbling effect that reflects organic beauty and fluidity.

Outcome: Delivered a brand fashion direction, target customer, and market trends, then translated these insights into a mood and color board, trend inspiration, and a color palette. Created a print design and applied it to a cohesive capsule collection with assigned retail price points.

Role: Product Developer, Fashion Merchandiser

Category: Product Development, Fashion Merchandising

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