LUMIÈRE MAGAZINE
Concept: LUMIÈRE Magazine empowers women in the arts and sustainability practices. By focusing on small businesses, artists, and designers, we aim to bring authentic storytelling and inspire a vibrant community.
Outcome: A fashion publication with both editorial stories and trend reports.
See more about the final publication:
“As the Creative Director and Fashion Editor, I oversaw the photoshoot for the magazine cover and authored an editorial article, a featured interview, and a trend report. I would like to showcase my editorial writings and photoshoot concept. Through compelling visuals and artistic storytelling, My goal is to connect Lumière with its audience, inspiring women to pursue fulfilling careers while embracing balanced, healthy lives.”
Chang Do
Role: Creative Director, Fashion Editor, Set Designer
Category: Fashion Editorial, Fashion Publication, Copywriting, Trend Report, Creative Direction
Editorial Writing
Editorial Writing
“ Out of the Office: She’s Back in Action!”
Editorial Featured Article
Role: Fashion Editor, Creative Director
This article highlights how modern professional women are breaking free from traditional office spaces, redefining work on their terms in creative and flexible environments. I was in charge of writing the article and directing the accompanying editorial photoshoot.
In the article:
“ Today’s professional woman is no longer confined to the four walls of a cubicle. She’s stepping outside, reclaiming her career on her terms, and redefining what “going to work” truly means. Imagine a world where “the office” is a cozy café, a quiet home studio, or wherever creativity strikes……..”
“ Leather & Plant-based Alternatives”
Trend Report Article
Role: Fashion Editor
This article introduces the trend in sustainability regarding leather and plant-based alternatives.
In the article:
“ Vegan leather, made from synthetic or plant-based materials like pineapple leaves, cactus, or apple peels, offers an animal-free alternative, though most options are petroleum-based plastics such as PVC and PU…”
Click here for the full article
Title: “ It’s All About Connection, Beyond the Garment”
Interview Featured Article
Role: Fashion Editor
Featured Fashion Designer: Li Lam Vo - Vietnamese fashion designer and founder of Lam Boutique
This article dives into Li Lam's philosophy of fashion as a sacred journey to uncover women's inner beauty and peace. Through Lam Boutique, she celebrates the hidden elegance of Vietnamese women with unique designs that leave a lasting mark on Vietnam's fashion landscape.
In the article:
"Only when a woman truly understands herself can she connect with Lam, because wearing Lam is not just about fashion—it is about a deeper connection," Lam shared”
Photoshoot for Magazine Cover
Photoshoot for Magazine Cover
Photoshoot for Magazine Cover
Aligned with our mission at LUMIÈRE Magazine, the cover photoshoot portrays a woman discovering her identity in an unconventional corporate setting. This visual narrative highlights the idea that modern women can achieve success in any circumstance and profession, breaking free from the confines of traditional 9-to-5 roles.
As the Creative Director and Set Designer of the photoshoot, I was responsible for developing concepts, creating mood boards, scouting locations, overseeing production, and executing set dressing.
Credit
Creative Director: Chang Do
Editor-In-Chief/ MUA/ Styling Assistant: Gianna Petitto
Photographer: Tanner Fleury
Art Director/ PA: Ally Whaples
BTS Videographer: Fabiana Abreu
Model: Aisling Gowen
